Effective Pitching Practices for Healthcare Public Relations

Healthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices. Here is some advice on effectively pitching to health and healthcare reporters.

Find the most relevant person at the most relevant outlet. Targeting specific media outlets and specific journalists for each pitch increases the likelihood of landing coverage. Honing in this way allows for you to take a step back and really consider your audience. Who is this pitch intended to reach? What media outlets do these people pay attention to? What journalists have recently covered this topic? These are all good questions for healthcare public relations practitioners to ask themselves before pitching.

Check editorial calendars. Editorial calendars inform healthcare public relations practitioners when and what publications will be writing about. This should always be checked before pitching because they will be beneficial in coming up with the best pitching angles. To illustrate, perhaps a top healthcare trade publication is doing a special feature on heart disease. As the healthcare public relations representative for a company that specializes in treatment options for heart disease, this is the perfect opportunity to have a spokesperson provide commentary.

Break through the noise. Journalists receive numerous email and phone pitches daily. In order to stand out, your pitch needs to be creative, different and memorable. Entice journalists by playing to their interests. The reader should be instantly engaged in your pitch and want to read on. Any pitch that seems too much like an ad will likely be disregarded by journalists. To avoid having a pitch that is too self-promoting, it is important to stretch beyond and tie to a larger issue or event.

Simplicity is key. When pitching to the media, keep pitches short and to the point. The point of utilizing pitching for your healthcare public relations efforts is to get the media hooked and make them want more information from you. Therefore, there is no need to include every detail in your pitch. This also sets the stage for you to develop two-way communication and relationships with these journalists.

Through using the above tips, healthcare companies and organizations should be able to pitch more effectively and see an increase in landing placements. This will not only increase media coverage, but position health care companies and organizations ahead of the competition.

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations, Healthcare Public Relations, PR, NYC Public Relations Firms, Financial Services Relations in New York visit

Breakthrough Technology Helps Chiropractors And Other Health Providers Bring Chinese Medicine Into

Every day thousands of people head to their chiropractor’s office for an adjustment. They have a variety of complaints and ailments and the chiropractor is there to assist them in feeling better. But what if chiropractic could be combined with other alternative therapies to assist these patients to obtain optimum health and wellness?

That’s the question that chief medical officer of Intemedica, John Diamond, is answering. Dr. Diamond, a physician trained as a pathologist, got into alternative healing almost twenty years ago as a result of his own health crises. “As far as I’m concerned, complementary and alternative medicine takes care of 80% of health issues in the general population.”

Diamond believes the medical field is about to undergo an amazing transformation in the way it operates and delivers healing to patients. He believes primary care physicians will become obsolete by the year 2015 and in their place will spring alternative healing concepts such as chiropractors, Chinese medicine practitioners, acupuncturists and naturopaths. This is in reaction to the insurance crises going on in our country today. “The way medicine is going right now we’re moving away from the disease model. We’re moving to what we call the stress and coping model.” Diamond believes that alternative and natural healing methods will best complement these changing models.

Dr. Diamond, working with other individuals, has come up with a new and fascinating way to utilize this stress and coping model with what he calls GSR biofeedback, a process similar to electro acupuncture. By simply placing a hand in an electrical cradle, the machine interrogates the patient’s body and provides a wealth of information about where the stresses are occurring in the body. Connected to a computer program, information is also compiled regarding which specific formulas of Chinese herbs would best be suited to help the patient with whatever their specific needs are – and all in about three and a half minutes.

How can chiropractors utilize this technology in their offices and how can it help them not only increase value for their patients but also increase their bottom line? According to Diamond it’s simple. “We have a whole system that is very easily put into anybody’s office with minimal outlay,” says Diamond.

Once doctors have this equipment and stock in their offices, it takes only about thirty minutes to learn how to use it. All it takes is the ability to point and click the mouse. All updates to the software are done via the internet, as well as anything that’s added to the program.

But can this program really add value to the chiropractic practice? Do alternative healing methods really work? According to Diamond the answer to both questions is a resounding yes. Any staff member, such as a chiropractic assistant, can operate the equipment, which leaves the chiropractor free to do adjustments. Also, Diamond has had independent data taken on the effectiveness of his healing methods and found that out of 100,000 patient visits over the last eighteen years, the average efficacy of his formulas was 86% – some formulas were as high as 97%. He’s also found that with the minimum outlay of investment, the average practice can see anywhere between $5-8000 a month in extra income while providing added value for their patients.

Concerning any negative side effects, Diamond also has found there are fairly few. With sensitive patients the Chinese herbs can cause gastric irritation and in some patients there may be a problem with over detoxification, but these negatives are easily resolved. Says Diamond, “Traditional Chinese medicine is easily adapted to our physiology because it’s plant based. Anything plant based we’re very used to responding to. It’s not really an issue.”

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Acne Treatment Ayurveda

Acne is a skin problem that leaves majority teenagers and a lot of adults embarrassed. Acne can affect upper parts of human body including nose, forehead, cheeks, chin, upper back, neck, shoulders and chest area. Males are more prone to acnes but it lasts longer in females.

Ayurvedic view of Acne / Acne Treatment:

Ayurveda is a traditional system of medicine in India. Ayurveda originated in India thousands of years ago. The most known ancient literacy work known as the “Vedas” gives the historical evidence of wisdom of Ayurveda. Ayurveda explains hundred of diseases along with their causes, symptoms and remedies on lines of Dosha Theory. Ayurveda cited lifestyle adjustments for each disease, which plays an important role in curing the diseases.

Ayurveda works on the “Theory of Tridosha.” According to which, the three doshas or energetic forces in the form of tissues, control all activities of the body. The three doshas are:

Vata ( “Vayu” in Hindi, “Wind” in English)
Pitta (Fire)
Kapha (provides the lubrication in the body egmucous lining of the stomach)

In ayurvedic terminology we call acne as “Youvana Pitikas”, meaning breakouts of youth. Ayurveda has also explained causes and treatments of acne.

Cause of Acne

According to ayurveda there are two main doshas (causes) responsible for acne and pimples:

Rakta dhatu (blood)

Unhealthy diet and lifestyles defect Vata, which in turn affects two doshas, Kapha and Pitta, to get provoked. Motivated Pitta affects Rakta dhatu or blood.

The defective blood causes excess secretion of oil from sebaceous glands. Kapha which already has oily property is forced to impart the stickiness to the blood. As a result thick sebaceous blocks are formed in skin pores and hair follicles which in turn results in acne.

Treatment of Acne in Ayurveda

Healthy and clean skin is the first line of defense against any infection. Ayurveda has suggested many acne skin treatments to protect skin from pimples, acne, dark circles, wrinkles and acne scars and to make the skin amazingly smooth and healthy.

According to Ayurveda, acne free face can be achieved by actively working on the following plans.

1. By adopting the modified diet and life styles to balance doshas.
2. Massaging face regularly with the herbal oil containing madhuka, laaksha, matulunga, etc.
3. Applying a face pack containing masoora, kushta, kaaliyaka etc after every massage.

Ayurveda claims that following the above procedures for seven days helps achieve a face free from pimples, acne and its scars, and dark circles.

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Inflammatory Heart Disease The Basics

Inflammatory heart disease occurs when the surrounding heart tissue or muscle is inflamed from exposure to an infection like a bacteria or virus or from an internal oddity. This kind of inflammation may appear in cases of rheumatic fever and kawasaki disease. The disease may be categorized as either endocarditis, myocarditis or pericarditis.

Types of Inflammatory Heart Disease


The heart is engulfed by a sac called the pericardium. The sac is composed of two layers the fibrous pericardium and the serous pericardium. The serous pericardium has two layers which both provide lubrication to the active heart to reduce friction. The fibrous pericardium is the outer layer of dense connective tissue that firmly holds the heart to the bordering walls, prevents the total flooding of the heart with blood and protects the heart.

There are many instances where pericarditis materializes without a known cause however, there are some factors that will incite the disease including:

1.Viral and bacterial infections
2.Connective tissue disease such as sarcoidosis and rheumatoid arthritis
3.Previous injury to the heart like heart attack, trauma and heart surgery
4.Metabolic disorders chiefly hypothyroidism and uremia (kidney failure)
5.An adverse reaction to a certain type of medication
6.Tumours and cancers


Endocarditis is incited by an infection of the endocardium or inner lining of the heart resulting in subsequent inflammation. It generally manifests when pathogens from other areas of the body come in contact with the bloodstream and latches on to weakened areas of the heart. If is not treated it may partially or entirely ruin the heart valves and may also progress into a life- threatening condition. The disease rarely affects individuals with healthy hearts. The greatest risk factors are impaired condition of the heart, artificial heart valve and having any other heart defect.


Myocarditis describes inflammation of the heart muscle. It is prompted by several infections inclusive of viruses like sarcoidosis, pregnancy, and immune diseases. The most common form of infection is by a virus which will attack the heart muscle inciting local inflammation. Once the infection has ceased the immune response will be perpetuated, lengthening the duration of the myocarditis.


It may sometimes occur with no symptoms. The most often seen symptom is pain in the chest. In severe cases the disease may induce deterioration of the heart muscle. It is subsequently possible for it to cause heart failure with evident shortness of breath or difficulty breathing, oedema, extreme tiredness and so on.


It is not known from the outset of the disease how well an individual will recover. Some persons recover completely while others may develop chronic heart failure due to considerable damage to the heart muscles. Rarely a person may be afflicted with fulminant heart failure which is deadly if a heart transplant is not performed. If the damage to the muscle is extreme a defibrillator may be implanted to increase the heart’s overall function.

Ways to Get Rid of Acne

There are many causes for acne and the complication is not in knowing why acne occurs,but identifying the ultimate cause for each individual that has it and then figuring out the appropiate treatment for the condition. The good news is that in light of all this is that there are some basic acne treatments that everyone can experiment with when it comes to getting rid of acne. I will share the most common tips with you.One of the first steps to take in getting rid of acne is proper diet.Organic foods have recently gained popularity and for very good reason. These foods in particular are not processed and furthermore when these foods are cultivated,harmful chemicals that can prove to be toxic to your overall health,as well as the health of skin are not used. Afew examples of toxins include herbicides,pesticides and similar items. To recover from acne you should ensure to eat plenty of foods that are labeled organic. Maintaining a diet that includes foods thar are green and leafy in the vegetable category is appropiate and fruits and nuts are also beneficial. It is also important to consume items that contain a fair amount of water.The second way that you can get rid of acne is to consume ten to twelve glasses of water a day. Each glass should be approximately eight ounces or more if by personal preference. This may seem like quite a bit of water but it is key element when it comes to purifying the body on a whole. The more water that moves through your body,the more clean and pure the inside of the body will be. As a result that purification will actually spread to the outside,or the skin. This means that when impurities invade the pores of the skin,it is very likely that the water you have consumed will play a vital role in eliminating this obstruction. Therefore you will experience fewer blemishes. As a third tip did you know that by increasing the amount of vitamins that you ingest,possibilities of acne outbreaks are reduced? Try to focus on eating foods with high levels of vitamins A,B12,BE,B5,and B6. If you have difficulty keeping track of everything you that eat and drink,to maximize your exposure to these vitamins,purchase supplements.Many prefer to take a single multivitamin everyday, while many elect to purchase a variety of vitamins and then rotate days on taking them. Whatever decision you make,just do it! You will see immediate results when it comes to how clear and healthy your skin is.As an alternative many are beginning to utilize natural herbs. Some examples of such herbs are dandelion root,alfalfa and one especially popular herb called red clover because of the fact that it works to purify the blood and remove toxins from the body. If you have an extreme case of acne and nothing else that you have tried is successful,when getting rid of acne,you should consider seeking help from a dermatologist. A professional will work closely with you to determine causes,skin type and a treatment that is best for you,as an individual. Acne is a complex skin condition that has plagued millions of people all throughout history, you have been introduced to 5 ways of getting rid of acne,give them a try!

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